get in touch

10 Innovative Startup Ideas from Reddit in 2024

Ann Velikaya, Copywriter at MadAppGang
Ann Velikaya

Embarking on a startup journey is like diving into a world of possibilities, with the chance to shake things up and make some money. 

Sure, not all startups make it big. In fact, only about 10% survive the hustle and bustle of the business world for 15 years or more. 

But fear not! In the vibrant realm of Reddit, where people chat about everything from the latest headlines to their quirkiest hobbies, magic happens. It's a place where creative sparks fly and innovative startup ideas take centre stage, thanks to the diverse and enthusiastic entrepreneur community.

Man from a meme says he started his own business

We've rounded up 10 super-intriguing startup ideas from Reddit's vibrant community discussions:

1. Next-level fitness

Woman in VR glasses breaking flying balls

These two Redditors gave us tips for a fitness startup idea:

“I’d love being able to cycle through real-looking courses and landscapes in VR from my living room. Much more motivating than staring at a wall indoors!”

“Full-body tracking that shows your form as you do strength workouts in VR and gives real-time feedback would be amazing.”

According to Statista, virtual reality (VR) devices are expected to grow tenfold by 2027. Mix that with the rise of smart fitness devices and remote personal training and you get the opportunity for super cool workouts in your own home. 

Imagine this in the world of VR fitness:

  • running on a virtual treadmill through scenic routes
  • playing fitness games that test your agility and reaction time
  • getting feedback on your form and posture for workouts like strength training, yoga, and Pilates
  • choosing your workout environment, be it trails, gyms, or classes
  • sweating it out with friends in multiplayer fitness games for that extra push
  • tracking your heart rate and other real biometrics with wearables.

A startup called Supernatural has rocked the scene and raised a whopping $29 million. They sync workouts to beats and track your whole body in VR.

The social experience is also very important. Imagine being cheered on while you're working out. That's what makes building fitness habits so much easier. So think multiplayer games, group challenges, and sharing your awesome workouts on social media.

Man and woman in Meta and Apple VR glasses

One of the most popular and affordable VR glasses, Meta's Oculus Quest 3, already comes with several fitness apps, and the number is growing.

Some of the most popular include:

  • FitXR - a comprehensive fitness app that offers a wide range of classes, including boxing, dance, yoga, and more.
  • Supernatural - high-intensity interval training (HIIT) in virtual reality. It offers different workout modes that can be adapted to your fitness level.
  • VRWorkout - a handy fitness app that offers a variety of exercises you can do at home. It also has a progress tracking feature to keep track of progress.
  • HOLOFIT - connects to a wide range of exercise equipment: elliptical trainers, rowing machines, and bicycles. While exercising, the user simultaneously games through VR goggles. It could be a flight into space or conquering the vastness of Antarctica. HOLOFIT also offers the possibility of training with a virtual coach or competing with friends who use the service.

In addition, the long-awaited release of Apple's Vision Pro VR headset was available in the United States from February 2nd. It’s set to revolutionise the way we experience virtual reality. It will definitely disrupt the market.

“Trust and security features are table stakes. You’re handing over your valuables, so rental storage users need that assurance.” — Makayla Wu, Founder of StoreSecure

And hey, imagine working with personal trainers through VR. They can guide you, build trust, and create VR workouts that are perfect for your fitness goals. Cool, right?

2. Smart gardens for easy home growing

Smart garden for easy home growing in the kitchen

The pandemic gave home gardening an extra boost, according to Garden Center Magazine. As one savvy Redditor pointed out:

"I would love to have a small hydro garden in my apartment. But, honestly, the setup seems a bit too complex for my limited space and free time".

Fear not! Compact hydroponic systems are a trend that's here to stay. Here are a few features to get users excited:

  • space-saving design - fits perfectly into cosy home spaces
  • automated maintenance - takes care of watering, lighting, and nutrients all by itself
  • pre-planted pods - a variety of vegetables and herbs and no green thumb required!
  • app connectivity - users can check plant growth from their phone
  • subscription goodies - get fresh plant pods delivered to your door every month.

Babylon Micro-Farms has some cool smart hydroponic systems, but let's face it – they can be a bit clunky and expensive, topping out at $600. Could a simpler solution be developed?

“Consumer hydroponics needs to get as easy as popping a pod into a Keurig while ensuring healthy plants. That’s the sweet spot.” — Aaliyah White, Founder of UrbanCultivators

And remember, looking good and fitting in seamlessly with our homes is key, not just for hydroponic enthusiasts, but for anyone who loves a bit of greenery at home!

3. Investing for good: A friendlier approach

Three smartphones with investment apps on the screen

More investors, especially millennials, are interested in socially responsible investing. But here's the thing: there aren't many tools out there that show you the real impact of where your money is going. 

As one Reddit user pointed out:

"I want to invest ethically, but how do I know if my investments are good for the environment or if companies treat their workers fairly?"

Imagine an AI-powered platform that acts like a superhero for your investments. It watches over their impact on the world. The platform tracks environmental, social, and governance (ESG) metrics. Let's break it down:

  • Environmental - are companies causing pollution, wasting resources, or working on sustainability projects?
  • Social - how do they treat their employees? Are they diverse, involved in the community, and ethical?
  • Governance - do they have transparent accounts, fight corruption, and pay their executives fairly?

Imagine all this data in a neat report on your investment portfolio’s impact. You could see things like how many carbon emissions your investments are responsible for, or how much clean energy they support.

Swedish fintech startup Tink has raised a whopping €90 million by using open banking APIs and insights. What if we used similar magic to track how sustainable investments are? 

The tricky part? Making sense of all this complex data. There's still no universal standard for measuring ESG impacts, but guess what? AI is here to help. It's like having a super-smart assistant to sift through the information.

“There are no universal standards yet for quantifying complex ESG impacts — but AI can help make sense of the data.” — Aparna Subramanian, CTO at FinSign

And to make things even better, we can create visual reports that are easy for investors to understand. No jargon, just clear, simple visuals that show you exactly what's happening with your investments.

4. Next-gen warehousing

Racks with boxes in a warehouse

Warehouses are the unsung heroes of supply chains and e-commerce, quietly doing their thing in the background. But guess what? Many are still stuck in the past, managing everything manually.

Think of a warehouse as a time capsule, running on spreadsheets and whiteboards. We need to up our game when it comes to tracking inventory, coordinating tasks, and scheduling staff.

Imagine software designed specifically for warehouses. This software can give us big efficiency gains. Think automated inventory tracking, smart scheduling for a team, and even optimised storage and retrieval.

This could include using AI and predictive analytics to:

  • automatically track and process inventory
  • dynamically schedule tasks and plan routes for workers
  • coordinate the complex logistics of storing and retrieving items
  • design warehouse layouts for optimal efficiency
  • implement digital systems to manage the check-in and check-out of inventory
  • predict future demand to ensure that staffing, storage, and inventory are aligned.

LogiNext scored a whopping $39 million by diving into logistics and supply chain management solutions. They're all about making warehouse life smoother, and that's a big deal.

What makes their software shine? It works super well with existing warehouse systems, gives you a real-time view of what's happening, and can adapt to all sorts of different warehouse setups. 

Founder, Sanjay Patel from WarehouseX & SupplyChainPro, says:

“Warehouse optimisation software needs flexibility — every operation is so different. Out-of-the-box solutions won’t cut it.” 

And here's the kicker: they're big on making sure your high-value inventory is safe and sound. So if you've got some fancy stuff in your warehouse, LogiNext has got your back with robust access control and security. 

Who doesn't love a little extra peace of mind, especially when it comes to the good stuff?

5. Making friends, not just transactions: A matchmaking platform for sharing

Buildings in the town with people's avatars

Have you ever noticed how companies like Uber and Airbnb make sharing seem cool? Well, there's one Redditor who had a lightbulb moment:

“What if there was a matchmaking app to trade skills, items, space, etc with others in your community without using money?”

Imagine a place where you create profiles and list the things you're willing to share. This magical app would suggest potential matches based on where you are when you're available and what you're into. 

You could chat, make connections, and even leave reviews to vouch for your great exchanges, be it goods, services, or even a spare room.

One shining example is Peerby, a Dutch startup that raised $6 million for an app that allows neighbours to swap household items. 

Imagine that but on a much bigger scale. We're talking about expanding into the sharing of skills and space, unlocking a treasure trove of value.

Of course, trust is essential in this sharing community. Strong identity verification, social network integration, and background checks should keep things safe.

Gamification – being able to earn points and badges simply by being an outstanding member of the community – would boost engagement and keep users interested. 

“Building a meaningful sharing community requires trust between strangers — that takes thoughtful systems and rules.” — Anita Davis, Founder of SwapTrust

6. HealthEquipHub

Medical equipment

The next unexpected startup idea involves hospitals. They often sell used equipment, and according to Esticast Research, this market is on track to reach $2.57 billion by 2025. 

But here's the catch: the way hospitals currently sell their equipment is a bit old school, like cold calling or placing ads in trade magazines that no one really reads.

An online marketplace where hospitals could easily sell their used equipment would offer real value. Providers could list CT scanners, ultrasound machines, and endoscopes, and other hospitals or clinics could browse and buy them. Simple, right?

You could search for equipment by make, model, and condition. And when you're ready to buy, the whole process – listing, checking, validating, and completing the purchase – will be a breeze. 

What's more, secure payments would be built in for smooth transactions between healthcare facilities.

This isn't just a pipe dream. IronPlanet made more than $100 million doing something similar for heavy equipment. So focusing specifically on selling medical equipment could be a game changer in this untapped market.

But, and it's a big but, making sure everything is legitimate and safe is crucial. You've got to check the condition of the equipment, manage the risks, and do things responsibly – especially with high-tech equipment like imaging devices and implants. 

“A medical device resale marketplace needs diligent compliance and validation to verify equipment. Safety can never be compromised.” — Priya Patel, Founder of RE-MED Medical Resales

7. Culinary freedom hub

Personalised meal kits

Meal kit delivery services such as Blue Apron and HelloFresh have seen tremendous growth. The US market is expected to reach $19.92 billion by 2027, according to Emergen Research. However, users on subreddits like r/Entrepreneur often discuss the limitations of current options:

“I tried Blue Apron for a while but got so bored of the limited menu options. I wanted more flexibility to choose recipes and customise based on my family’s tastes.”

“Does anyone know a meal kit that caters to specialised diets like keto, paleo, or food allergies? The big brands still seem very one-size-fits-all.”

Meal kit subscribers want more personalised and nutritious meals. By allowing users to fully customise menus based on preferences, health goals, dietary needs, and family size, startups could disrupt the fast-growing market.

Here are some of the ways a startup in this space could differentiate itself from the competition:

  • a diverse recipe selection or inputting custom recipes
  • adjusting serving sizes for different households
  • filtering based on nutritional needs, dietary restrictions, and preferences
  • saving favorite meals for quick reordering.

By focusing on personalised recipes and offering specific diets a startup could gain a healthy market share, attracting people who aren’t catered to. Case in point: GreenBlender raised $28 million in funding to produce personalised smoothies and juices.

To make this work, market research is essential; finding out what people really want in terms of personalisation. When you're starting out, it's important to prioritise new and exciting recipes and diets. Collecting lots of customer information can help build algorithms and offers that get better over time.

“Personalised meal kits could gain an advantage by truly tailoring to the consumer. But the logistics of that at scale gets complex fast, so smart systems and data will be key.” — Sara Jensen, Lead Analyst at Jensen Research & Consulting

8. Short-term storage solutions

Short-term garage storage

The world of storage is booming globally and is set to reach a whopping $61 billion by 2025, according to Allied Market Research. But here's the rub: finding short-term storage is still like finding a needle in a haystack. 

One frustrated Redditor spilled the beans:

"Trying to find a short-term storage spot between leases or during home renovations is a real headache. All these storage places want you to commit to a whole year!"

Imagine if there was an app that acted as a matchmaker between people with extra space and those in need of short-term storage. 

Need a place for a few weeks? Someone's got it for you. It could be a game-changer! Imagine this:

  • people listing their spare storage spaces (garages, extra rooms, etc.)
  • renters searching for the perfect storage fit based on size, how long they need it, and other preferences
  • easy-peasy in-app booking, payment handling, and managing the nitty-gritty details
  • profiles with real user reviews and verifications to make you feel warm and fuzzy about your choice.

Take a cue from Spain's Wahool, a startup that raised more than $8 million for an app that connects people to short-term sports equipment rentals. Applying the same magic to short-term storage could be a lucrative endeavour.

Another inspiring example is the Australian start-up Spacer. It deals with online bookings for storage and parking spaces. The company was founded in 2016 and currently operates in more than 20 cities in Australia and the United States.

Spacer offers a wide range of storage and parking spaces, including garages, basements, office spaces, and even yards. Users can find a space that suits their needs and budget through a simple search interface.

It's a successful start-up with great growth potential. The company has more than 60,000 users and continues to expand into new cities.

Making sure everyone's legitimate is key. Think verified IDs, keeping some rent as a safety net, and maybe a quick check for any skeletons in the closet with criminal background checks.

"Trust and security features are table stakes. You're handing over your valuables, so rental storage users need that assurance." – Makayla Wu, founder of StoreSecure

And hey, why not throw in some insurance to protect you from unexpected curveballs like theft or accidental damage? It's like a security blanket for your stuff.

9. Smart solutions for restaurant sustainability

Three chefs in the restaurant kitchen preparing food

Did you know that restaurants throw away a whopping 11.4 million tonnes of food every year? 

It's like throwing away a mountain of deliciousness! The Too Good To Go app sells extra food, but it doesn't really help restaurants minimise waste in the first place. Some clever person on Reddit came up with this great idea:

"I wish there was an app that would help restaurants figure out how much food to make so they don't end up with too much. And it should help them plan their menus better so they don't make too much in the first place. Selling leftovers is like a quick fix, you know?"

It would be great to create an app that could help restaurants predict:

  • just the right amount of food to cook, based on how many customers they expect
  • keep track of what's in the kitchen so nothing goes bad
  • plan the menu so they don't end up with too much of one thing
  • make sure they're serving portions that aren't too big (no more giant plates!)
  • check how well they're doing compared to other restaurants in terms of reducing waste.

UK startup Winnow raised an impressive $12 million to create smart kitchen technology that tracks waste. Imagine if there was a super smart app just for restaurants to help them waste less.

What if restaurants could also share extra ingredients? It's like Uber but for leftover vegetables and stuff between restaurants. It could make a huge difference!

“Optimising food use is all about data. But restaurants often lack the time and expertise to take advantage of analytics.” — Sam Wu, Restaurant Owner

Australia's leading food rescue organisation, OzHarvest, is tackling the problem of surplus food in a different way. They divert it from landfill by delivering it to charities that help feed people in need.

In 2023, OzHarvest saved over 100 million pounds of food, the equivalent of 20 million meals. They work with restaurants, supermarkets, and other businesses to collect surplus food that is still edible.

Making things easy is super important, especially for busy restaurant staff. So how about an app that uses smart technology to detect what's being thrown away, or even how much waste there is, without making everyone work too hard?

10. Crafting the future of cannabis retail management

Pots with cannabis plants

The cannabis industry is expected to reach a whopping $102 billion by 2026, thanks to expanding legalisation, according to Forbes. 

When it comes to cannabis retail, managing inventory can feel like a headache, especially with a patchwork of systems. Green Entrepreneur highlights the need for a simpler way:

“Managing our cannabis inventory in this patchwork of systems is a headache. There must be an easier way to keep track of hundreds of products.”

Enter purpose-built software – a game-changer for dispensaries, distributors, and growers. 

Here are some of the features that need to be developed:

  • centralised product database - each cannabis product gets a unique ID for easy tracking
  • real-time inventory tracking - track your inventory from seed to final sale
  • order management - retailers can reorder with one click
  • sensor integration - keep an eye on real-time factors such as humidity and light for optimal growth
  • regulatory compliance features - cover all stages from cultivation to consumption.

Look at Green Bits, a cannabis point-of-sale system that has made over $30 million by focusing solely on cannabis retail. Now there's a huge opportunity to expand into related segments with tailored management tools.

To ensure legitimacy and compliance, reliable traceability and chain of custody tracking are non-negotiables. Features such as automated confirmation of product testing and digitised handling procedures can prevent problems.

“Every cannabis product sold needs transparent tracing and air-tight handling — there’s zero margin for error.” — Rebecca Liu, Cannabis Compliance Officer.

And don't forget about access controls! They're critical to preventing diversion or misuse in this highly regulated industry. Robust user permissions tailored to each role can provide the necessary safeguards.

9 steps to turn Reddit dreams into thriving businesses

Reddit is like a goldmine for startup ideas, and we're here to guide you on turning those exciting thoughts into real success stories. 

But let's keep it real: building something awesome takes some serious effort. Here's your roadmap for turning those promising Reddit gems into actual businesses:

1. Feeling the love

Dive into surveys, chats, search trends, and maybe a few experiments to understand just how much people out there are craving your idea.

2. Spying on the neighbors

Take a good peek at both your direct and sneaky indirect competitors. What are they up to? What works, and what doesn't? It's like being a detective, but for business.

3. Crafting the perfect pitch

Mix and match feedback from your future customers and the wise ones in the industry to make your idea shine even brighter.

4. Speedy prototypes

Imagine building the mini version of your idea. Quick, easy, and just enough to see if people dig it. It's like a sneak peek before the grand opening.

5. Cash talk

Get cosy with those angel investors or accelerator folks who can sprinkle some magic funding dust on your project. Trust us: it's like having a fairy godparent for your startup.

Take a look at some of the successful pricing strategies of IT industry leaders.

6. Finding your sidekick

Hunt down partners who are as excited about your idea as you are. It's like teaming up with superheroes – each with their own superpowers.

7. The legal lowdown

We know, rules and regulations can be a buzzkill. But trust us, figuring them out early, especially in tricky areas like healthcare, is like putting on a superhero suit – essential for saving the day.

8. Fort Knox security 

Let's not skimp on security. Build a rock-solid fortress around your idea. You wouldn't want any villains sneaking in, right?

9. The Avengers assemble

Put together a dream team. Tech whizzes, marketing maestros, and industry experts – each bringing their A-game. It's like forming your very own Avengers squad.

But before you rush into building a minimum viable product (MVP), we suggest you take a moment to harness the power of validation.

Now, go out there and conquer the startup universe! 

In a nutshell

Fantastic execution beats even the most brilliant startup ideas. Reddit can be a goldmine of inspiration, but the real magic happens when entrepreneurs consistently make savvy decisions and sidestep the usual stumbling blocks.

With heaps of dedication and a sprinkle of perseverance, entrepreneurs can transform fantastic crowdsourced ideas into a thriving business, making a tangible impact in the real world.