When the majority of millennials don’t want to spend their time on menial domestic work like laundry (even their own), and fewer people do on-site laundry these days, it comes as no surprise that coin-operated laundromats and the dry cleaning industry have declined. According to Census Bureau data, the number of laundry facilities in the U.S. fell by 20 percent since 2005, with particularly steep drops in urban areas.
If you have an on-site laundry business or are considering launching an online business that partners with laundry services, it’s worth developing an on-demand laundry app. Such an app can help you retain existing customers, attract new ones, and significantly boost your business’ income.
Join us as we air the not-so-dirty laundry on laundry apps. First up, let’s take a look at the market.
Nowadays, it’s quite common to order both goods and services online. Since there’s a demand for online services, the number of apps offering on-demand services is growing rapidly, and, accordingly, laundry apps are gaining popularity. Currently, the leaders in this niche, with apps available on GooglePlay and AppStore, are ByNext, Rinse, and Tide Cleaners.
ByNext is a US laundry and dry cleaning service offering users dry cleaning, washing and folding, and home cleaning services via mobile app. The company appeared in 2019 after Cleanly and NextCleaners, two previous on-demand laundry service companies, merged. Now, ByNext is an omnichannel and omni-service provider for customers' home needs. By offering high-quality services to users, the company has quickly grown and acquired more and more satisfied customers.
Rinse is another US-based company offering its convenient laundry and dry cleaning delivery services via mobile app. The company works with local partners to clean and deliver clothes to customers’ doors. They offer individual cleaning preferences, explicit pricing, and accessible service seven days a week. The company also offers laundry pickup and delivery to workplaces, so employees can get clean clothes in just a few clicks.
Tide Cleaners is also a US on-demand laundry service. The company provides personalised washing, folding, and dry cleaning services through its intuitive, user-friendly app. A customer can simply drop clothes off at Tide Cleaners lockers, which are available 24/7, and then get a message when their clothes are ready to be picked up. Tide Cleaners uses an environmentally friendly cleaning process and provides eco laundry bags to first-time customers.
Although these companies operate successfully in the on-demand laundry service niche, the market is welcoming newcomers. According to research published in Business Wire, the online on-demand laundry service market will grow by US$58.02 billion from 2020 to 2024, indicating plenty of opportunities for newcomers to make their mark in this still-evolving market.
Among the main reasons people are turning to on-demand laundry apps over traditional laundromats are:
Before diving into the on-demand laundry business, you should consider the business model that suits you the best. Depending on your current situation and your future business plans, choose between three possible models.
On-demand laundry app development is a process that requires time, investment, and professional skill sets. Before you tap into this type of business, you should understand how these apps function in general, and what features are necessary for any on-demand laundry app. Typically, laundry apps include three separate user panels:
Let’s take a look at what’s involved in each.
Incorporates customer information and is the place where customers can request laundry services. The basic features this panel requires are:
On this page, employees, service providers, and business owners can see all the information regarding customers and their orders. The main features of this panel are:
A main server that controls both the customer and staff/provider panels. Its main purpose, though, is to properly handle the database. The main features this panel requires are:
While it’s important to include all the basic features described above, it’s no less critical to optimise the app for the best possible user experience. After all, when customers are satisfied, they will continue using it, writing positive reviews, and you receive a greater revenue.
Here are some tips on how to optimise an on-demand laundry app and make it eminently user-friendly:
The on-demand laundry app market is growing and will continue evolving. If you have an onsite laundry business, now is the best time to scale by developing an on-demand laundry app.
And if you are thinking about startup ideas, on-demand laundry apps are a profitable niche worth considering, as you can partner with laundry service providers and save money on equipment.
On-demand laundry app development is still a burgeoning industry, and since the market is not overloaded, creating a viable and profitable business is simply a matter of having a well thought out strategy.
If you’re ready to dive into this business and want to build an on-demand laundry app but are completely new to the technical side of things, you can read more about the mobile development process or drop us a line, we’re here to help you bring your on-demand laundry idea to life.
11 March 2021 laundry app development