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10 Sep 2020 • Anastasia Osypenko

In our previous post we examined the features of the most successful health and fitness applications. Their trajectories, in many ways, are shaped by the companies behind them. Applications made to manage health, stay fit, and become more aware of our minds and bodies have different business models and marketing approaches, these largely depend on who owns and develops them. So, what can we learn…

09 Sep 2020 • Anastasia Osypenko

With the IoMT market set to hit $158 billion by 2022, the sweeping digitisation of healthcare organisations the world over, and increased user interest in self-monitoring health stats, there has never been a better time to develop a healthcare app. But product owners need to keep in mind that healthcare app development is fraught with risk. Applications that deal with such a serious matter as…

09 Sep 2020 • Jack Rudenko

Every savvy entrepreneur today knows that their business needs to be mobile-friendly. The pressure to build a mobile app today is greater than the pressure building a website at the beginning of the 2000s. But when did the mobile gold rush begin? When did entrepreneurs realize that they can use smartphones to make their brands an integral part of their customer's life? When did the scope for…

09 Sep 2020 • Anastasia Osypenko

A recent study identified 1,435 mental health apps. The number of people looking to improve self-care and manage any mental health issues with the help of mobile apps is growing all over the world. Despite the abundance of solutions, most lack scientific credibility. In this post, we highlight the most important aspects of mental health app development, look at the best-performing programs, and…

09 Sep 2020 • Anastasia Osypenko

Millions of people go on diets and set weight-loss resolutions every year. For many, it has even become a mundane part of their lives: 45 million Americans are struggling to achieve their goal weight and diet on a regular basis. The same concerns are apparent in many other countries: 13 per cent of Australians aged 15 and over reported being on a diet while 38 per cent of adults in the UK admitted…

09 Sep 2020 • Anastasia Osypenko

High-intensity interval training, or HIIT, has been continuously topping the list of the biggest fitness trends worldwide. The reason for its popularity is simple: HIIT sessions are equipment-free and comparatively short. They allow people to achieve their fitness goals faster than many other workouts. HIIT’s health benefits were backed up by several studies. For instance, the Montreal Heart…

09 Sep 2020 • Anastasia Osypenko

Together with the Apple Watch 6 release, Apple will launch a standalone app store solely for smartwatches. Manufacturers like Pebble, Fitbit, and Garmin have been providing apps for their fitness wearables, Google’s Wear OS 2.0 presented an in-watch store with standalone apps that don’t need to be synchronised with a smartphone, and now Apple joins the trend. The company will introduce the Apple…

09 Sep 2020 • Anastasia Osypenko

User expectations of app performance have increased over time. Nowadays, users rarely tolerate programs that don’t satisfy them. In fact, one in five users will abandon an app after the first use. Poor design is among the most common reasons behind this. It’s clear that mobile app design matters and is often the pivot point between an app’s success or failure. How do you make sure your app doesn’t…

09 Sep 2020 • Anastasia Osypenko

In a crowded market, how can you build a fitness app that stands out? Learn how to build a fitness app that people will actually want to use and avoid the industry’s pitfalls.